How to Measure True Web Traffic and Clean Conversion Metrics
Bots now drive 53% of all web traffic. Here is how to separate real humans from machines and rebuild conversion metrics you can actually trust.
server side analytics
How to Block Bad Bots Without Blocking Real Customers
Blocking bots is easy. Blocking only bots is hard. Here is how to stop automated abuse without quietly turning away the customers you want to keep.
AI Is Enabling the Largest Wave of Click Fraud in Marketing History
AI bots now mimic humans perfectly, silently stealing 40% of your ad budget. With $165B lost annually, here is your complete guide to stopping click fraud
Mobile App Install Fraud: 7 Ways to Save UA Budget (2026)
Uber turned off 82 million dollars in mobile ads and installs barely dropped. Here is the real 2026 data on app install fraud, and how to stop it.
Protect Your Ad Spend (More Conversions Per Dollar)
Picture the finance meeting almost every marketing leader eventually sits through. Someone pulls up the paid media line item, points at the number, and asks the question that never has a fully comfortable answer. What did we actually get for this. Not impressions, not clicks, not the vanity metrics that made last quarter’s slide deck … Read more
State of Bot Traffic & AI Agents (Full Data Report)
Is your traffic human or machine? Our complete 2026 report decodes the rise of AI agents, providing essential data for marketers and developers to thrive in an AI-first internet.
Bot Traffic Audit in 2026 (How Fake Is Your Data?)
Bots are inflating your numbers while ad blockers hide your real buyers. Run this complete audit this week to finally see what is really happening.
How to Block AI Crawlers in 2026 (robots.txt + llms.txt)
There is a specific moment almost every developer running a real website eventually hits. You open your server logs or your Cloudflare analytics dashboard to chase down a slow endpoint or a mysterious spike in bandwidth, and instead of finding a traffic surge from a blog post going viral, you find page after page of … Read more
Bot Traffic Crisis: 7 Ways It’s Poisoning Your Ads (2026)
More than half of web traffic is now bots and AI crawlers. Here’s what that means for marketers, advertisers, and affiliates chasing real clicks.