ClickBaton

Your traffic numbers are wrong twice over.

Crawlers and click farms inflate what your analytics shows you. Ad blockers hide real people from it. Both happen at once, so the total looks about right and every decision underneath it is off.

Same 10,000 visits, two readings
What a JavaScript tag records 7,100
Counts crawlers as people. Loses anyone who blocks the script.
What the server actually saw 10,000
Engaged people, script-blocked people, zombie clicks, scrapers, separated.

“My top cities were Prineville, Boardman and Council Bluffs. Those aren't cities. They're datacenter towns. Once you see it you can't unsee it.”

Indie founder, on discovering what his analytics was counting
Problem verified with founders on IndieHackers
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